Vision – Mission – Values

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We accelerate development, we aim for excellence!


Ideal partner to meet new challenges.
Our aspiration is to continue every day to produce innovation with the same spirit and passion that Araldo Capaccioli put in 1950, giving rise to a path that continues today and points straight towards development and excellence.
Become a reference technology partner for the different industries in which we operate, allowing our customers to improve their performances while respecting people and the environment.


We accelerate development, we aim for excellence.
With an important history as a leader for the brick production industry, developing significant technical skills over the years in various industrial sectors.
Competence, professionality and continuous innovation for the development of innovative solutions and the creation of added value for customers and business partners.
Attention to customer needs, a collaborative and partnership approach that allows us to develop personalized and innovative solutions.
Support for process efficiency, reduction of energy consumption, attention to environmental issues, decarbonisation, sustainable industry.


The foundations on which our company is based.


We take care of our customers, our team, the territory, the environment, our products, every day, we work to put our professionalism and our passion in everything we do.


We believe in teamwork, we work in close collaboration with technological partners, strategic suppliers, our customers, to create the innovative solutions necessary for modern industry.


We have strong respect for our work and the work of our partners, for our employees, for the environment, for the customers who rely on us.


Continuous innovation has been the strength of our company since the beginning of its activity, the development of advanced technologies to be able to provide valuable solutions to our customers.


We work actively to make our contribution to the creation of a more sustainable world, in which energy waste is reduced and work is done on the recycling of materials, developing green solutions.